Who we are

At Signal Consulting, we help IoT solutions providers transform their sales performance, go-to-market strategy, and revenue operations—enabling them to scale faster, win more enterprise deals, and break free from the commoditisation of connectivity.

Founded by John Chambers, formerly Chief Revenue Officer and VP of Sales for leading IOT Connectivity Providers, Signal Consulting brings 20 years of experience driving growth in IoT, Telecoms, and Enterprise Software settings —from early-stage startups, scale-ups, to billion-dollar organisations. Signal Consulting has a demonstrable track record of accelerating revenue, developing strategic partnerships, and executing high-impact GTM strategies.

We partner with IoT companies to:
✅ Equip sales teams to move beyond transactional selling and close complex enterprise deals.
✅ Develop scalable GTM strategies that align with how enterprise customers buy today.
✅ Unlock new revenue streams by repositioning offerings beyond connectivity.
✅ Provide interim leadership to bridge gaps and drive immediate commercial impact.

Whether you need strategic advisory, hands-on sales execution, or interim commercial leadership, Signal Consulting helps turn sales challenges into revenue growth opportunities.